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Cubicon MallBratislava, Slovakia - Experience Masterplanning Development Solutions was appointed to advise the investment group, that owned this first-generation mall, on how to reposition the retail offer in the face of increased competition from new mega malls and factory outlet shopping in the region. The project team analysed the existing occupier uses and positioning, conducting an in-depth analysis of the offer against a developed Experience Retail® model. We considered such issues as physical layout, parking provision, signposting and wayfinding within the scheme and looked at the competing offer from other retail offer in the region. The key issue was the need to enhance the market differentiation strengths for the mall. Our report to the Board highlighted key issues affecting the Centre and explored the reasons why it was not trading at expected levels. It incorporated a detailed SWOT analysis and gave indications of how the issues in the SWOT could be addressed and built upon. This included a concept plan to include target audience, a mix of consumer types and what will attract them. We would consider the main components of a proposed offer and experience and the type of magnet to be created. Sectors Retail Leisure Infrastructure & Public Realm Education and Childcare Services Site appraisal Conceptual vision Strategic positioning Masterplanning brief [Return] |
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